When a product is launched, it's typically met with high expectations and anticipation. But not all products live up to the hype, and unfortunately, that was the case for Colgate Kitchen Entrees. Launched in 1982, Colgate Kitchen Entrees was designed to be an easy and convenient way for busy people to make quick, delicious meals. Unfortunately, the product never gained traction and was discontinued in 1985. In this article, we'll take a look at why Colgate Kitchen Entrees failed and how the company could have done things differently.
When Colgate Kitchen Entrees first hit store shelves in 1982, it was met with much fanfare. The goal was to create a low-cost, convenient dinner option that would be a hit with busy families. The concept was simple: pre-packaged, pre-cooked meals that could be prepared quickly and easily. Colgate had already established itself as a top brand in the food industry, and many assumed its foray into convenience meals would be a success. Unfortunately, that wasn’t the case. Despite its initial popularity, Colgate Kitchen Entrees failed to gain traction in the long run. So what went wrong?
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